PFlow Industries, based in Milwaukee, Wisconsin, is the leading manufacturer of vertical reciprocating conveyors (VRCs) for material handling applications. Since 1977, PFlow has specialized exclusively in designing and building VRCs that safely and efficiently move materials between multiple levels. Their portfolio includes mechanical and hydraulic lifts capable of handling loads from a few hundred pounds to over 100,000 pounds.
PFlow’s equipment is custom-engineered to meet the precise requirements of each application, with options for freight, pallet, and automated system integration. Their VRCs are built for durability, safety, and compliance with ANSI/ASME standards, serving industries such as warehousing, manufacturing, distribution, and retail.
As a 100% employee-owned company, PFlow is committed to engineering excellence and long-term product support. Their focus on quality design, in-house manufacturing, and proven performance has made them the benchmark for vertical lift solutions in the material handling industry.
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Partnership That Drive Customer Success
At Lift Automation, our manufacturer relationships are centered on one goal—delivering the best possible results for our customers. We work with trusted partners whose technology, expertise, and support help us design and implement reliable, efficient, and scalable automation and warehouse solutions. Every manufacturer we feature shares our commitment to performance and long-term value.
Our partnerships are built on collaboration. From concept to commissioning, our engineering and project management teams work directly with each manufacturer’s technical staff to ensure that every system integrates seamlessly. We coordinate on design standards, controls, and installation requirements to maintain consistency and reliability across every project. This shared approach ensures that customers receive complete, field-tested solutions that perform as expected from day one.
Service and support coordination extend beyond installation. We maintain active communication with manufacturer service teams to align warranty coverage, documentation, and ongoing training. This partnership-driven model allows us to respond quickly, reduce downtime, and maintain consistent service quality for our customers.
Every manufacturer represented by Lift Automation is part of a larger ecosystem built to help customers operate safely, efficiently, and profitably. Together, we bring technology, engineering, and support under one framework—so each project delivers measurable performance and lasting results.























